Commercial Property News
November 21, 2006
Chicago Hotel Owners Enjoy Windfall in Strengthening Market
By Eugene Gilligan, Hotel Editor
While the Chicago hotel market had been somewhat slower to recover
than New York City's or Washington, D.C.'s from the industry slump in
the early part of this decade, the Windy City lodging market is enjoying
resurgence of late, and investors have taken note.
Occupancy and average daily room rate are both trending in positive
directions. According to Smith Travel Research, average daily room rate
at Chicago hotels is approximately $119 as of September of this year, up
from about $107 from the same period a year ago, just over an 11 percent
increase. The research firm also reports that occupancy is about 68
percent as of September of this year, up from nearly 65 percent from the
same period a year ago, an increase of about five percent.
Two high profile sales have already occurred this month. On Nov. 8,
DiamondRock Hospitality purchased the Conrad Chicago hotel (pictured),
located on North Michigan Avenue on the Magnificent Mile, for $118
million. Two days later, the 443 Allerton Crowne Plaza was bought by ALT
Hotel Partners for $70 million.
The Conrad's per key price of approximately $400,000 per key is on
the high side of hotel sales in Chicago, commented Mark Gordon, managing
director of Sonnenblick Goldman, who advised the seller in the
transaction.
The Chicago market had to digest a significant amount of full-service
hotels that entered the market earlier this decade just as hotel demand
started to decline, Gordon said. But he is optimistic going forward,
saying that the city has now absorbed that supply, and the projected
amount of new hotels rooms coming to the market is relatively small.
"The city of big shoulders is getting bigger," said David Pisor, CEO
of Elysian Worldwide, which is developing the Elysian , a 188 room
"condo hotel," that will also contain 51 private residences on the top
floors.
Pisor said Chicago has about 1,200 rooms that he said are at the high
end of the market, and believes the city can support more. "Room rates
were typically higher for hotel rooms in New York and San Francisco,"
Pisor said. "But in the last decade, the difference is not as drastic."
The opening of Millennium Park, and the expansion of the exhibition
space McCormick Place, are two catalysts that have strengthened
Chicago's lodging sector in recent years, said Michael Maurer, senior
associate at Lucien LaGrange Architects, the architect of The Elysian.
Visitors to the Windy City are showing a greater appetite for luxury
hotels, Maurer said.
The architecture firm has found redevelopment opportunities. The firm
is presently restoring the Blackstone Hotel, built in 1910. Twelve U.S.
presidents have stayed at the property, and the Blackstone houses the
original "smoke-filled rooms" of American political lore.
The firm is also converting two old office buildings on LaSalle
Street to hotels. Once the backbone of LaSalle Street, some financial
firms are moving to more modern office buildings in other areas of
Chicago, that feature larger floorplates and under-floor air
conditioning. But while some of LaSalle Street's older structures may be
outmoded as offices, they can "work perfectly as hotels," Maurer said.
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